The language of certain academic fields of study is further from the language of business than De Aar is from Helsinki, culturally speaking.
So it was with delight I came across the phrase, the "semiotization of the economy" in an article on design (as an approach to media research) by Ilpo Koskinen, in the Nordicom Review (November 2006). He's talking about branding, the bane of Naomi Klein.
Imagine you’re teaching Term 1 of Journalism and Media Studies 1, the Introduction to News course. There are over 280 students – and you, and seventeen mostly inexperienced tutors. You have seven weeks within which to lay the foundations for their journalism education. Where would you start? With Galtung and Ruge’s news values, upside down pyramids, the 5Ws and the H, the Rhodes-Reuters Style Book or the Poynter Institute’s Process Approach to News Writing?
What inflation rate should one use to calculate whether a particular price increase is keeping pace with inflation? Is it legitimate to use various rates of inflation?
Out of a paper set for the postgraduate diploma students at Rhodes University School of Journalism and Media Studies came an interesting set of answers to these questions.
The paper itself arose from a question JMS colleagues Guy Berger, Robert Brand and I discussed over a pizza lunch with some of those postgraduate students in the week of the unveiling of the 2008/08 Budget.
Business Report recently ran the following teaser:
Green has become the new black at Swiss motor expo
"US motor pioneer Henry Ford once quipped that buyers could have any colour car they wanted, as long as it was black. This week at the Geneva Auto Show, all manufacturers are expected to be 'green'."
Can we please stop referring to anything and everything fashionable as "the new black"? Once, many years ago, it signalled fashion awareness, when brown was the new black. Now it's a phrase you should find only in a charity shop for second-hand clothes.