You know the story by now. Media and journalism are in crisis as media scarcity becomes a thing of the past. In the North, fast, cheap broadband means a surfeit of media choice, content and services. While media consumption is up, 'traditional' media consumption is down (except in emerging countries).
It's the ultimate commercial perversion. The makers of soap are creating product for the victims of beauty, women who starve themselves for appearance sake or who feel guilty about not doing so.
Do not shop when you feel hungry, you may have been told. This is even truer when marketers appeal to hunger to sell non-food items.
Test yourself on these three questions:
1. Is the image of World Cup coverage going to be of a stand-alone South Africa, or will it stand as an image of Africa more broadly?
2. Either way, will this be a negative or positive image? Or a mix of the two?
3. Does journalism make any difference to the above?
These were the questions I tackled in a paper delivered in Munich today at a conference on Sports, Media and Development.
A lot of hounding the newshounds (or their editors to be more precise), and distilling readings and doings over the years, resulted in the publication last month of "The Extraordinary Editor. A handbook for South African media leaders" published by Sanef.
It covers managing yourself, people, money, content, publics ... and change. My co-editor Liz Barratt did a wonderful job with designer Shahn Irwin on the layout, and fun caricatures were done by Baba Tjeko. Our next stop: offering workshops on making the most of this resource.