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Social media goes mobile

I recently came across an extremely interesting infographic about South Africa mobile use and decided I had to write a blog post about this rampant trend. Mobile internet use in South Africa is widespread and still increasing, with approximately 8 million South Africans intermittently or regularly accessing the Internet via their mobile phones according to a World Wide Worx study

sandra parmee's picture

Social media strategy and returns

It is very seldom that we enter into something – a competition or a new job for example – without first giving some thought to what we hope the outcome will be. And it is the same, or should be the same, with social media marketing.

sandra parmee's picture

Pinterest - a social shopping experience

Pinterest Header


All you have to do is Google ‘Pinterest for business’ and there are thousands of articles all telling you why businesses should be using Pinterest.


sandra parmee's picture

Marketing with memes

Let’s think memes. A few of my personal favourites are Lolcats, Socially Awkward Penguin, Bad Luck Brian, Gangnam Style... (to name a few). These pieces of culture spin around the globe at a rapid rate, linking cell phone to computer, tablet to iPhone and American to Australian. But what do they have to do with branding? 


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