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Teaching new media: what's really important for Journalism education?

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staff's picture

Does 'New Media' and new technology change journalism? And does new media and, as many people prefer to call it 'digital media' change how we teach journalism? And do we have to teach the technology separately, or can we find integrated ways to do educate our students.

Lynette Steenveld is a Professor of Media Studies at Rhodes JMS, and is concerned about the learning gap - how much time does it take to learn new technology (and to teach it) and do we learn and teach it sequentially or in some kind of more integrated fashion.

In an interview, Professor Steenveld, highlighted her concerns about the "myths about new media that we need to overcome. She asks "how do we link to what people already know and value that, to what they might need to know about the technology, in a way that reduces the imbalances between people who have different skills. She also suggests that digital media sells itself poorly, particularly to people who are new to the technology.

Another challenge is that new technology has not necessary extended people's worlds -- does MXit or Facebook contribute to social change or to people wanting to inspire more local change.

How do we use local knowledge and understanding and the new technology together. Do we focus on the research aspects of the new media? Is the connectivity something we need to understand better?

Content knowledge -- what do you know about the topic?
Research Methods -- how do you find things out?
The using the media -- how you get the message out? (What do you need to know about new technologies, ie new ways to get the message out.
Knowledge of the audience -- how does the audience receive and react to this information?

Download interview with Lynette Steenveld
Filesize: 12 MB