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Newspapers still social wallflowers

CONSIDER this. My 80 year-old dad still walks to the local store to buy his paper where he bends the ear of the 'corner boys' about daily affairs. My dad's experience of news is social in nature. News reflects and refracts what he considers to be popular or important, informs his public discourse and is consumed and shared socially. Newspaper execs who understand the social value of news position their titles through targeted marketing and promotion. Alas, the same SA papers miss the plot when it comes to social marketing online.

jude's picture

Bloggers battle Film Bill

THE kak surrounding the Film and Publications (FPB) Amendment Bill will hit the fan again when public hearings are held on 2 and 3 May (ironically International Press Freedom Day). Just when some privileged South Africans learn to exploit their media freedom on the blogosphere, this facile regulation proposes ideas that could seriously curb freedom of expression and online media entrepreneurship.

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