I recently came across an extremely interesting infographic about South Africa mobile use and decided I had to write a blog post about this rampant trend. Mobile internet use in South Africa is widespread and still increasing, with approximately 8 million South Africans intermittently or regularly accessing the Internet via their mobile phones according to a World Wide Worx study.
Let’s think memes. A few of my personal favourites are Lolcats, Socially Awkward Penguin, Bad Luck Brian, Gangnam Style... (to name a few). These pieces of culture spin around the globe at a rapid rate, linking cell phone to computer, tablet to iPhone and American to Australian. But what do they have to do with branding?
While I would recommend blogging for most businesses, some might find microblogging more suited to their needs. If you perhaps have a small business with a younger target market, you don’t feel like corporate blogging would be appealing to your market, then microblogging might be the path you want to go down.
I’ve stumbled across some weird blogs in my time. Recently I came across one called Breadedcats.com. People take pictures of their cats with a piece of bread framing its face and send it in. Apparently that’s a thing.