by Simone Redelinghuys
Television broadcast is far from dead, it is simply adapting and transforming. The new broadcast landscape is not just about check-ins, real-time tweets, catch up TV or instant connectivity. While television and social networks form stronger bonds and increased interactivity; researchers and media practitioners emphasise that this is not the only change social TV will bring.
November’s launch of DStv mobile via DVB-H broadcasting symbolises a lot more than you being able to receive TV channels on your cellphone.
The move complements the existing DStv mobile offerings via 3G, available on Vodacom.
The difference is that users pull the content on the 3G service, whereas the new DVB-H is continuously pushed across the airwaves – i.e. the signals are broadcast.