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Maricelle's picture

Visual information- viable for business?

The consumption of information in the workplace takes place on a daily basis, whether it is in the form of photographs, charts, games, documents, face-to-face interaction or even text. We notice it, attempt to make sense of it, gobble it up and finally forget it. As such, it becomes important to analyse the power of information, or particularly visual information, on the business.

Precious Mncwango's picture

The mobile marketing age

More and more companies are learning to use cellphones to take advantage of the advertising industry because, my guess is, people read more text messages on their phones than they read emails on their personal computers. I know I do, I not only read more stuff off my phone than anywhere else but I also read it almost instantly.

Robert's picture

Print is dead, long live online... but show me the money

Posted some thoughts on online adspend on my blog today:

Excerpt: "Those figures illustrate better than anything the conundrum facing newspaper proprietors. They are being told, day in and day out, that their industry is dead, or will be soon. Yet their business makes about 20 times as much money as the business which is supposed to be replacing it. "

http://robertbrand.wordpress.com/

Comments?

Reg Rumney's picture

Shock-horror plunge hits ailing journalist

I was probably guilty of this as a reporter myself, but the hype in the first two paragraphs of a recent story on property prices exemplifies the sins of journalese.

THE ailing South African residential property market was hit by more bad news yesterday, with new figures showing real house prices took their biggest plunge in 15 years in May.

With no quick end in sight to rocketing inflation and interest rates that have knocked the economy, struggling homeowners can expect things to get worse before they get better.

Reg Rumney's picture

What set of symbols are you buying when you buy an Apple iPod?

The language of certain academic fields of study is further from the language of business than De Aar is from Helsinki, culturally speaking.

So it was with delight I came across the phrase, the "semiotization of the economy" in an article on design (as an approach to media research) by Ilpo Koskinen, in the Nordicom Review (November 2006). He's talking about branding, the bane of Naomi Klein.

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