Skip navigation.

comments

Sean Black's picture

Not all that glisters is gold

Oh God, do I have to talk about this topic? I guess I don’t but the subject matter is interesting no matter who is involved. So here we go: Felix Kjellberg aka PewDiePie.
jude's picture

Newspapers still social wallflowers

CONSIDER this. My 80 year-old dad still walks to the local store to buy his paper where he bends the ear of the 'corner boys' about daily affairs. My dad's experience of news is social in nature. News reflects and refracts what he considers to be popular or important, informs his public discourse and is consumed and shared socially. Newspaper execs who understand the social value of news position their titles through targeted marketing and promotion. Alas, the same SA papers miss the plot when it comes to social marketing online.

Syndicate content