Every lecturer at Rhodes’ School of Journalism and Media Studies (JMS) subscribes to the vision statement. But everyone also has his or her individual interpretation.
No matter – the diversity is something to value. Yet it can cause difficulties when a discussion takes place with different folk meaning different things – but using the same words.
It’s becoming a real cliché. And for some reason people just can’t stop referring to it. I’m talking about the number of Eskimo words for snow. It must be in every media studies text book, illustrating the arbitrary nature of language. Above is an illustrative picture by the linguist who brought this observation to us, Benjamin Lee Whorf.