Posted some thoughts on online adspend on my blog today:
Excerpt: "Those figures illustrate better than anything the conundrum facing newspaper proprietors. They are being told, day in and day out, that their industry is dead, or will be soon. Yet their business makes about 20 times as much money as the business which is supposed to be replacing it. "
New Media Lab lecturer, Jude Mathurine is back from a lightning trip to Stuttgart, Germany where he presented a paper to the Africa Forum for Development.
You know the story by now. Media and journalism are in crisis as media scarcity becomes a thing of the past. In the North, fast, cheap broadband means a surfeit of media choice, content and services. While media consumption is up, 'traditional' media consumption is down (except in emerging countries).
A rude awakening in the news that Vodacom is becoming a media company.
It's not about the firm's distribution of a bouquet of other people's TV via 3G (and in future DVB-H). It's not even about content as such.