Somewhere in the midst of my two years of psychology in university, I began to find it interesting to note the psychology behind the myriad activities and interactions in our daily lives, and the different theories that attempt to explain how we behave and what our needs are.

What I didn’t consider before, however, is how psychology can be used to explain our actions and interactions on social networking sites.

While I would recommend blogging for most businesses, some might find microblogging more suited to their needs. If you perhaps have a small business with a younger target market, you don’t feel like corporate blogging would be appealing to your market, then microblogging might be the path you want to go down.

I’ve stumbled across some weird blogs in my time. Recently I came across one called Breadedcats.com. People take pictures of their cats with a piece of bread framing its face and send it in. Apparently that’s a thing.

In times of users being pulled away to smaller screens, TV providers are trying to keep their medium fresh and exciting. Through social tv, users can experience something they can’t if they were watching the programme online – participation. Joining the conversation has become as important as watching the programme itself.

The following podcast draws from an article by Chris Lake featured on Econsultancy.com. It deals with how to respond to particularly awkward posts by customers on your brand's social media pages e.g. Facebook or Twitter, looking it things from both the brand's angle as well as the customer. Take a listen!