social media marketing
I recently came across an extremely interesting infographic about South Africa mobile use and decided I had to write a blog post about this rampant trend. Mobile internet use in South Africa is widespread and still increasing, with approximately 8 million South Africans intermittently or regularly accessing the Internet via their mobile phones according to a World Wide Worx study.
It is very seldom that we enter into something – a competition or a new job for example – without first giving some thought to what we hope the outcome will be. And it is the same, or should be the same, with social media marketing.
Let’s think memes. A few of my personal favourites are Lolcats, Socially Awkward Penguin, Bad Luck Brian, Gangnam Style... (to name a few). These pieces of culture spin around the globe at a rapid rate, linking cell phone to computer, tablet to iPhone and American to Australian. But what do they have to do with branding?