Let’s think memes. A few of my personal favourites are Lolcats, Socially Awkward Penguin, Bad Luck Brian, Gangnam Style... (to name a few). These pieces of culture spin around the globe at a rapid rate, linking cell phone to computer, tablet to iPhone and American to Australian. But what do they have to do with branding?
Somewhere in the midst of my two years of psychology in university, I began to find it interesting to note the psychology behind the myriad activities and interactions in our daily lives, and the different theories that attempt to explain how we behave and what our needs are.
What I didn’t consider before, however, is how psychology can be used to explain our actions and interactions on social networking sites.
While I would recommend blogging for most businesses, some might find microblogging more suited to their needs. If you perhaps have a small business with a younger target market, you don’t feel like corporate blogging would be appealing to your market, then microblogging might be the path you want to go down.
I’ve stumbled across some weird blogs in my time. Recently I came across one called Breadedcats.com. People take pictures of their cats with a piece of bread framing its face and send it in. Apparently that’s a thing.