Educators need to refresh Journalism, Media and Communication Studies curricula to help make sense of a radically changing mediascape. This was the message to delegates from UNESCO's Centres of Journalism Excellence and Reference who attended a programme titled Capacitating COE's for Real-Time Journalism and Media Studies just ahead of the second World Journalism Educators' Congress.
New Media Lab lecturer, Jude Mathurine shared lessons from Rhodes' School of Journalism and Media Studies' own change to a converged curriculum. He called on delegates to consider three key ideas:
Journalism lecturers at Rhodes University are finding ways to use social media such as Facebook and Twitter in their teaching.
Radio lecturer Danika Marquis said students use social to research trends in popular culture, and to advertise their work, including personal bogs and radio journalism or podcasts.
"It is a good way of attracting traffic to student work," Marquis said.
CONSIDER this. My 80 year-old dad still walks to the local store to buy his paper where he bends the ear of the 'corner boys' about daily affairs. My dad's experience of news is social in nature. News reflects and refracts what he considers to be popular or important, informs his public discourse and is consumed and shared socially. Newspaper execs who understand the social value of news position their titles through targeted marketing and promotion. Alas, the same SA papers miss the plot when it comes to social marketing online.
Jacob Zuma always professes that he’s not ambitious for the presidency; it’s whether the ANC will deploy him there, he says.
It’s a hollow claim, not least because the current leadership in the ANC would do almost anything to stop this. His response, however, would be, aha, the ANC is more than its leaders – it’s the members and the historical memory.
And in some ways, the man is right – although of course he does have his own individual proactiveness working very hard to influence the members.