Twitter has eyed the TV ad potential and decided to bring it to the social network. The concept: ‘TV ad targeting’ – finding Twitter users who saw a TV ad and showing them another ad from the same brand when they come to Twitter. Remind me how this isn't spamming users with useless ads?
by Nicola Haw
Music, books, address, hometown, phone number, email, social clubs, jobs, education history, birth date, age, sexual orientation, interests, political affiliations, friends, schedules, location. Today social media knows more about you than your granny does.
We all remember those skinny vacuum salesmen waddling into our houses with their revolutionary products that promise to instantly change our lives. “Buy the Super-Suction 1999, Deluxe Edition and you’ll never go dusty again”. Just peachy!
by Simone Redelinghuys
Television broadcast is far from dead, it is simply adapting and transforming. The new broadcast landscape is not just about check-ins, real-time tweets, catch up TV or instant connectivity. While television and social networks form stronger bonds and increased interactivity; researchers and media practitioners emphasise that this is not the only change social TV will bring.