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social proof

sandra parmee's picture

The psychology of social media

Somewhere in the midst of my two years of psychology in university, I began to find it interesting to note the psychology behind the myriad activities and interactions in our daily lives, and the different theories that attempt to explain how we behave and what our needs are.

What I didn’t consider before, however, is how psychology can be used to explain our actions and interactions on social networking sites.

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