south african media
A favourite tactic of media critics is to use anecdotal evidence to tar the whole profession. In his Business Day column this week, Xolela Mngcu goes one better. He convicts the media of “cowboy justice” in its coverage of Jacob Zuma’s legal travails, without providing one shred of evidence in support.
CONSIDER this. My 80 year-old dad still walks to the local store to buy his paper where he bends the ear of the 'corner boys' about daily affairs. My dad's experience of news is social in nature. News reflects and refracts what he considers to be popular or important, informs his public discourse and is consumed and shared socially. Newspaper execs who understand the social value of news position their titles through targeted marketing and promotion. Alas, the same SA papers miss the plot when it comes to social marketing online.