For four years, publishers have granted NML access to their convergent newsrooms to witness some of the most profound changes to traditional media since the arrival of desk top publishing. This year’s newsroom experiential was extra special. NML helped the Daily Dispatch design and produce content for a multimedia microsite that challenged students’ skills and their sensibilities about life.
You’d have to be insane to invest in interactive storytelling in South Africa. Web staff and new digital journalists need special skills; multimedia storytelling is time consuming and expensive; and – in an environment where online ad revenue and local connectivity is relatively low – returns (financial or users) are hardly guaranteed.
But the Daily Dispatch of East London is crazy. Like a fox – crazy.