Journalists should know about metadata - but it's a long shot to intrude in busy lives with short-span focus on immediate story turnaround. So, that puts a lot of onus on journalism students to learn some of the secrets to visibility and meaning on the WWW. I've given this presentation to students twice now, as an intro to the subject. It's a beginner's guide because I'm a beginner here myself - albeit posing as one-eyed king - or rather evangelist in a kingdom where all of us are pretty ignorant.

Howard Owens of Gatehouse Media stole the secrets of successful blogging, and gave them away free to journalism educators in Chicago last week.
His Robin Hood act featured in a session by Jan Schaffer’s J-Lab during the annual conference of the Association for Education in Journalism and Mass Communication.
• Publish what you know, when you know it.
• Do lots of video pieces – these don’t even have to be edited stories.
• Think of who you will link to in your output.