Remember 2008? Neither do I. That year, government approved the switch to Digital Terrestrial Television (DTT) but has missed its 2011 deadline. How has this been such rocket science and why should South Africans even care? If they want to still watch TV in 2015, they may want to listen up. 

Scholars have long linked sex to media and technologies. These scholars have researched aspects of online pornography, digital sexuality and identities, masculinity, femininity, online dating and relationships and how the proliferation of such sexual contents and activities on media technologies affects sex, sexuality, sexual attitudes and behaviors in people.

In the digital age the commercial value of content is increasingly important.

Those of us who download each episode of Grey’s Anatomy almost immediately after its release (did you SEE the finale of Season five?!) have no reason to watch the show on normal TV. This means that we will never see the adverts that various companies have paid for, which means that these companies are losing revenue and are therefore less likely to invest in television ads in the future. Those of us who still watch normal TV can use our PVR decoders to fast-forward through the ads anyway.