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user generated content

manuela's picture

News channels want you!

While some media outlets feel threatened by citizen journalists taking and disseminating their own newsworthy footage, others are embracing the technologies to make their story reporting a richer experience. CNN’s iReport, Al-Jazeera’s Sharek portal, and NBC’s latest venture to collect amateur videos are just a few.
jude's picture

Newspapers still social wallflowers

CONSIDER this. My 80 year-old dad still walks to the local store to buy his paper where he bends the ear of the 'corner boys' about daily affairs. My dad's experience of news is social in nature. News reflects and refracts what he considers to be popular or important, informs his public discourse and is consumed and shared socially. Newspaper execs who understand the social value of news position their titles through targeted marketing and promotion. Alas, the same SA papers miss the plot when it comes to social marketing online.

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