Facebook is facing what seems like a mid-life crisis. Instead of sticking to the share and like button, Facebook continually tries to imitate popular young, new mobile apps like Instagram, Snapchat and now WhatsApp. Unfortunately the “cool mom” persona leaves most kids with bright red faces, and hiding in embarrassment. Facebook Camera and Facebook poke, both attempts to imitate Instagram and Snapchat, have fast become extinct on app stores. Now, Facebook is telling us to either “get cool or get out” by forcing us to download the new Facebook Messenger.
It is Thursday, meaning the weekend is almost upon us and right now I should be thinking about who I am going to see, what parties I am going to be at, what plans I am going to make and which plans I am going to keep. The convenience of smartphones, however, make it that much easier for me to put off these decisions, at least right until the last minute.
WhatsApp, a popular OTT chat application, has added a new voice messaging feature; eradicating the difficulty of typing on a smartphone keyboard, and more notably – making it clear that the OTT scene is a highly competitive playground.
"Hey, I just met you. And this is crazy. But I've got data. I won't call, maybe".
Apart from being a cheesy re-imagining of a pop song that surged through the airwaves last year, that opening line points to a question which has perhaps been on the minds of telecoms gurus for quite some time now: Are voice calls finally sliding further down the pecking order for mobile phone users?